Our Brands

Design Circularly:

We’re proud to create glasses and sunglasses from a material called ECONYL. It starts with rescuing waste found at sea and in landfills, sorting and cleaning the plastic to recover the nylon.

Built To Last:

The regenerated nylon goes on to form a strong frame for our eyewear that you can trust to be as tough as virgin plastic – without damaging our planet.

There’s No Planet B:

Using ECONYL regenerated nylon reduces the global warming impact of nylon by up to 90% compared with nylon made from oil.

Infinitely Recyclable Style:

Even better, our glasses can be recycled infinitely. If you need a new pair or just want to mix up your look, you can send your frames back to us for recycling. You’ll enjoy 10% off your next pair.

Ground-breaking sustainable eyewear, developed in an exclusive bio-based acetate. Unapologetically fashionable, the perfected material selections offer doses of bold, on-trend colour, while considered sustainability features include biodegradable demo lenses and plastic-free packaging.

As part of our ‘planet pledge’, Eco Conscious is partnered with the charity ‘One Tree Planted’ to help reforestation efforts in the fight against climate change.

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Since 2015, their objective has been to create a global consciousness in regard to the issues of ocean plastic contamination and the unsustainable optical and fashion industry.
Sea to See has pioneered a sustainable change in the eyewear industry proving that marine plastic waste is a great source of raw material.

Sea to See’s mission is to create a global consciousness in regard to the issues of ocean plastic contamination and the unsustainable fashion industry, promoting a circular economy through stylish products that can make people part of the change.

Where others see waste, they see raw material. Every second, 256 kg of plastic ends up in our oceans, isn’t it time to act!

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Exceptional aesthetic often arises from the combination of two seemingly polar opposites. Silhouette eyewear has always succeeded in mastering this art: Achieving unparalleled lightness through inner strength. To remain true to oneself and to constantly set new impulses. To create timeless designs that also meet the spirit of the age.

Silhouette has revolutionised the world of eyewear with the world’s lightest glasses. Extremely high standards of workmanship and the use of the latest materials and production techniques enable us to create new and innovative products.

Unlimited possibilities in terms of shape, colour and design express what makes a pair of Silhouette spectacles unique: your personality.

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Dare to be different

Introducing Johann Von Goisern: Handmade in Austria with exceptional design, high-quality standards and excellent customer service, the brand quickly gained international popularity. The success can mainly be attributed to a special lamination technique, through which up to 20 different raw materials can be combined in a single frame. This creates colourful, breathtaking designs and is worthy of the Johann von Goisern slogan: “Dare to be different”!

Originally made for the American military, Ray-Ban glasses were first introduced in 1937 and have defined timeless style with their iconic designs, such as the Aviator, Wayfarer and Clubmaster sunglasses. They have moved into ophthalmic eyewear where they range from the fun and wacky styles to the mellow retro looks allowing people from all backgrounds to fit into the RayBan category.

Oakley was started by Jim Jannard in 1975, and the Oakley brand was named after Jannard’s dog. Today, Oakley eyewear is well recognised by many celebrities and athletes. Oakley eyewear has been used in major sporting events like the Olympics and Tour De France.

Wolf frames are renowned for being lightweight, ergonomically superior and of the highest quality. Another reason why Wolf has taken the eyewear industry by storm is that they create functional, comfortable and fashion-forward frames at affordable prices, meaning you don’t have to compromise on style.

Since 1927, Furla has been creating in Italy and distributing in 65 countries worldwide, bags, shoes and accessories of exceptional quality and style.

Furla interprets the Italian spirit in a contemporary fashion, adding its unmistakable touch of creativity, elegance and timeless simplicity, proposing modern and eclectic collections that combine the latest trends with craftsmanship. This leads to the creation of proposals that feature high-quality materials and that are made using cutting-edge technologies.

The Furla Eyewear collection mirrors the spirit of the brand, proposing frames with flowing and elegant lines, designed to meet the wishes of the exacting, alluring, up-to-date and self-confident woman.

CALVIN KLEIN, the original American fashion house, is distributed in over 110 countries with 20,000 points of sale. CALVIN KLEIN is a broad access commercial line offering fashionable frames in classic silhouettes and distinctive colour palettes. There is a strong correlation between design and price point within each tier of the CALVIN KLEIN ophthalmic and sunglasses collections, enabling us to reach a wide demographic for both men and women. The eyewear collection takes inspiration from the brand\s strong American roots; nevertheless, it continues to look ahead, targeting the modern provocateur.

A SMART MAN WHO CAN FACE LIFE WITH CONFIDENCE. A confident man, the Flexon wearer knows whatever happens in life, no matter the situation, his frames will always comfortably return to their original shape. He loves to BEND THE RULES.

Ted Baker remains something of an enigma. In 1988 he established himself as a shirting specialist of some repute and quickly went on to develop a wider range of exceptional menswear designs. In time, he also found sophisticated ladies requesting that he apply his unique flair for fashion to womenswear as well. He duly obliged, and soon all four corners of the world had cottoned on to what Ted still likes to call ‘fashion’s best-kept secret’. Today, Ted Baker London is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and unswerving attention to detail.

Ted’s eye for detail remains as true to his roots as ever in his coveted optical collection. Quirky distinctive styling meets handcrafted quality, for an ocular spectacular that mixes and matches bold colours and patterns to create unparalleled, individual eyewear. With frames lined in unique prints, and hidden trims concealing messages, Ted’s eyewear is as inventive and original as it is upbeat and vibrant… just like the man himself, in fact.

Barbour’s eyewear collection is a testament to the founding principles of quality, attention to detail, fitness for purpose and durability established by John Barbour more than 100 years ago.

Joules is inspired by colour, prints, the countryside and British eccentricity! The brand is known for its quirky prints and the way that it has transformed wet weather with beautiful printed wellies.

The name is no coincidence. It triggers the imagination and dreams, especially of the younger generations, and offers a whole new outlook, across the ocean and against the tide. The name evokes the American “on the road” lifestyle, but also the strong urban spirit of the city of all cities: New York.

Reykjavik Eyes was conceived by Icelandic frame designer Gunnar Gunnarsson. As a child, Gunnar worked in his parent’s opticians in Iceland, spending his summer holidays replacing lost screws and working on broken glasses.

This work spurred Gunnar to design his own frames. Thus, Reykjavik Eyes was born.

Each of the sleek models comes in three colours that combine a sophisticated palette with hints of vibrant hues, all inspired by the landscape of Iceland.

Flashes of striking titanium paired with rich tones of Mazzucchelli acetate make for a bold and confident collection.

With ECO®, we bring sustainability and social responsibility full circle – from the materials we use in our frames to the trees we plant that clean the air and enable farmers to support their communities. We have planted over 1.5 million trees so far!

Anglo-American roots stretch back to 1882 when Englishman Stanley Druiff travelled to the US to buy a number of items, including eyeglasses, to sell on his return to the UK.

Anglo American Optical came into our own family when it was bought by Arthur Jenkin in 1947. As the main breadwinner for his family at the age of 13, had become a businessman early, servicing and repairing binoculars for British and Canadian forces in World War II. So though he was young, he was backed by experience.

A year later, in 1948, Britain’s National Health Service was established and many people received free frames. Arthur was considered something of a visionary, importing Tura, Whitney and Gaspari “fashion” frames from the US that offered the British market something different.

Following career ambitions to make frames himself, Arthur’s son Lawrence traced his father’s company’s roots back to the US in 1967 when he moved to New York to learn the trade. While there, he worked with high-end Lugene Opticians and optical boutique Vision Unlimited. He also designed frames as a freelancer for Whitney Optical and won frame designing competitions. After three successful years overseas, Lawrence had made such an impression on the owner of Vision Unlimited that, when he responded to a question about what he wanted to do with his life, he was told, “Here’s a cheque; go and do it.” With $24,000 to establish his own factory on his father’s premises, that’s exactly what he did.

Within a decade of Lawrence’s return, Arthur took a backseat and Lawrence’s brothers Malcolm and Tony became heavily involved. Anglo American was selling frames in the UK, but the majority were sold back to customers in the US and exported abroad to many other countries. In 1986, they opened a shop on New York’s Park Avenue. From the 1970s-1990s, creative, over the top designs were synonymous with the Anglo American name. Much of their work was, and still is, hand-finished.

In 1996, Lawrence left the company to pursue personal goals, working on bespoke projects and training young people in the art of frame-making as what was once a dying art is experiencing a revival. In 2000, Tony took on the position as head of the company and more recently, his son Toby joined the team, bringing in a third generation.